The Group’s digital team are responsible for licensing and self-publishing content and curated channels across digital platforms. They partner with a variety of platforms to showcase their catalogue of content beyond linear, from YouTube to Facebook, TikTok, Amazon, Roku and Xumo to name a few. The digital team works closely with distribution arm Endemol Shine International to maximise opportunities across the Group’s deep content library which contains more than 100,000 hours of programming.

Endemol Shine Group’s digital team have recently launched a number of successful genre-based channels such as Reel Truth which features factual documentaries and series from around the world. The Group are also seeing success on emerging platforms including TikTok where brands such as Simon’s Cat and Mr Bean are finding significant new audiences.