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Endemol Shine Group and CJ E&M close new deal for The Society Game

23/03/2017

Global content creator, producer and distributor Endemol Shine Group and Asia’s leading content and media company CJ E&M today announce a second series of The Society Game.

CJ E&M has ordered a new primetime run of the reality format which explores different political systems, communities and their leadership. Two contrasting ‘societies’, based on authoritarian rule and democracy models must win physical and mental challenges or risk destablising their community.

Developed with Endemol Shine Asia, The Society Game premiered in November last year in a primetime slot on CJ E&M’s flagship channel tvN. The format was the first original co-development following the international partnership between Endemol Shine Group and CJ E&M.

The series sees two contrasting ‘societies’, based on authoritarian rule and democracy models compete to win physical and mental challenges or risk destablising their community.

With an ever-changing balance of power, shocking elections, dramatic coups and evolving alliances, what makes a true leader will be constantly questioned. At a time in history when worldwide politics is centre stage, The Society Game sees only one system prevail and one leader win.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group says; “CJ E&M are a brilliant partner and this social experiment uniquely engages the audience’s interest in politics. The first series of The Society Game was a hit with the key younger demographic in South Korea and we’re incredibly proud given the market’s reputation as a hotbed of creativity.”

Fotini Paraskakis, Managing Director of Asian Operations at Endemol Shine Group says; “Packed with extraordinary elections and rebellions The Society Game is hugely popular with younger viewers on tvN. We are thrilled to be working with CJ E&M on a second series which we believe will continue to give a surprising glimpse into how humans react when boundaries are pushed.”

DJ Lee, President of Media Content Business at CJ E&M says; “The success of The Society Game is testament to the fantastic creative partnership we have with Endemol Shine Group. Our viewers loved the first series and we are very much looking forward to production beginning on the second run.”

Endemol Shine Group and CJ E&M formed an international partnership in 2016 which sees the two companies jointly create, produce and distribute original formats and series for the worldwide marketplace.

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