In partnership with Mastercard, Endemol Shine Brazil has launched a web series promoting healthy and sustainable cooking with renowned chef Alex Atala.

Co-developed with WMcCann, the web series aims to promote well-being through a raft of recipe videos hosted by Alex Atala, who not only shares the secrets to his culinary masterpieces, but explains the fascinating history and culture of each ingredient used in his dishes.

“We are living in a moment that challenges ourselves to develop new habits, staying at home, next to the people we love, and constantly changing our routines. This partnership with Mastercard develops out of the desire to bring comfort and well-being to encourage people to remain united in this delicate scenario”, says chef Alex Atala.

Sarah Buchwitz, VP of Marketing and Communication Mastercard Brasil and LATAM, added: “The webseries content will positively impact the consumer: “This project was born from conversations between Mastercard and chef Atala in order to developed an initiative that would bring quality content and a positive message to Brazilians at this time. Mastercard believes in the strength of connections and, with this material, we want our consumers to develop new habits in their routine and live moments that are priceless alongside those you love.”

The web series launched on April 8 and streams on Mastercard’s YouTube channel (https://www.youtube.com/user/MasterCardBrasil) and across Alex Atala’s social media channels.