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Endemol Shine channels join US AVOD STIRR

Endemol Shine rolls out four digital linear channels with US ad-supported streaming service STIRR, as well as a selection of titles to launch as VOD within the STIRR City channel.


The initial roll out will see Wipeout Xtra, a physical game show destination and Deal or No Deal, the home for the US version with Howie Mandel available as 24-hour streaming channels on STIRR. Other hit series from Endemol Shine’s vast content archive including Flavor of Love, McLeod’s Daughters, The Simple Life, City Homicide and My Kitchen Rules are launching as VOD and within the STIRR City channel.

Later this year Endemol Shine and STIRR will also launch DIY Daily, a home and garden themed channel and Reel Truth Crime which is packed with compelling crime content.

Kasia Jablonska, Head of Digital Distribution and Monetisation at Endemol Shine said, “There are many gems in our rich archive and this deal is a brilliant opportunity for us to bring our hit shows to even more US viewers. Our curated content channels are proving very successful and with STIRR’s captive audience we expect to see even more growth in this area.”

Endemol Shine showcase their catalogue of content beyond linear through licensing and self-publishing content and curated channels across a variety of digital platforms such as YouTube, Facebook, Amazon, Tubi, Samsung TV and Vizio.

Wipeout Xtra is home to some of the best-loved physical gameshows including UK’s Total Wipeout along with Wipeout Australia and other action-packed shows from this genre, while Deal or No Deal is the home for the US series presented by Howie Mandel.

Meanwhile home and garden themed channel DIY Daily will launch later this year with Restoration Man, Restoration Home, and Build a New Life in the Country and specialist true crime brand Reel Truth Crime will feature Australian Drug Lords, Crime Investigation Australia, Australian Families of Crime.

Total Wipeout UK is produced by Initial, an Endemol Shine UK company; Wipeout Australia is an Endemol Southern Star production for Nine Network Australia; Deal or No Deal US is produced by Truly Original, a subsidiary of Endemol Shine North America; Restoration Man, Restoration Man is a Tiger Aspect production for Channel 4; Restoration Home is produced by Remarkable Television, an Endemol Shine UK company; Build a New Life in the Country is a Shine Production for Channel Five; Australian Drug Lords is a Southern Star Entertainment production for the Nine Network Australia; Crime Investigation Australia is a Foxtel Original Production; Australian Families of Crime a Foxtel Original Production; Flavor of Love is a 51 Minds Productions LLC for VH1; McLeod’s Daughters is a Millennium Television production for the Nine Network Australia; The Simple Life is a Bunim/Murray Productions and 20th Century Fox Television production; City Homicide is a Seven Network Australia production and My Kitchen Rules is a Seven Network Australia production.

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