Endemol Shine Iberia creates cinematic new social experiment for Movistar
Global content creator, producer and distributor Endemol Shine Group today announce a new social experiment from their Spanish production company Endemol Shine Iberia.
The Bridge, which will be known locally as El Puente has been created by Zeppelin TV, part of Endemol Shine Group. The ambitious series will run as 8 episodes in a primetime slot on Movistar‘s #0 later this year.
The Bridge is an adventure like no other. A group of strangers have one thing in common; they all want to win life changing treasure, which lies on an island 300 metres away. To get it, they must build a bridge across the water in just 30 days. If they are successful, each contestant will vote individually who deserves the treasure. The one with the most votes has to make a once in a lifetime decision, to share the prize, with who or keep it for themselves.
The cinematic Spanish series was filmed in a stunning, wild location in Patagonia.
The format will be among Endemol Shine Group’s highlights for MIPTV 2017 and will be showcased at an exclusive breakfast for prospective broadcasters on Tuesday morning in Cannes.
Fernando Jerez, Director of #0 and Movistar+ Head of Programmes, comments: “#0, our exclusive TV channel on Movistar+, Telefónica’s pay-tv platform, is shaking up Spanish TV. Creativity, innovation and the highest production values are in our programming DNA. Now, thanks to our new association with Endemol Shine Iberia, we are furthering our ambitious plans to provide a completely unique, diverse and select television entertainment experience”
Lisa Perrin, CEO of Creative Networks at Endemol Shine Group says; “The trend for ground breaking factual programming with scripted sensibilities continues internationally and The Bridge brings stunning movielike qualities to the genre. Coming from Spain, the format is another great example of how Endemol Shine Group has innovative teams around the world creating new ideas on a massive scale.”
Pilar Blasco, CEO of Endemol Shine Iberia adds; “This new format really pushes the social experiment genre to the next level and is one of our most ambitious shows yet. It’s hugely exciting to create an original series which blends drama and entertainment and is beautifully shot. We can’t wait for the show to make its international debut on Movistar.”
Endemol Shine Iberia has a diverse portfolio of hits across scripted and non-scripted genres including local versions of Big Brother, Masterchef, Hunted and The Brain Portugal, among others.
The company is behind global hit Your Face Sounds Familiar which has sold to over 40 countries and new edition Your Face Sounds Almost Familiar which features regular contestants and was Antena 3’s best premiere across all genres since 2015 with over 5 million viewers.
Recent scripted hits include period dramas such as Isabel, Carlos and Rey Emperador. Endemol Shine Iberia is also behind the new highly anticipated drama The Cathedral of the Sea.
MOVISTAR+ is the leading provider of audiovisual entertainment in Spain. A Telefonica company, it offers viewers the very best premium content in Sports, Movies, Series and Entertainment. It has also recently added the channel #0, which delivers quality television to more than 3.7 million subscriber households and is the best way to explore the wide range of content offered by Movistar+. Movistar+ continues to add top quality channels and to expand its broad catalogue of content – all available on demand, allowing customers to enjoy TV on all devices, wherever and whenever they want. Movistar+ is at the forefront of technology with 3D broadcasts, 4K and VR.
For more information contact:
Endemol Shine Group
+44 (0) 208 222 4176