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Endemol Shine Group announces new Israeli comedy drama for YES


Global content creator, producer and distributor Endemol Shine Group today announces that prolific scripted producer Endemol Shine Israel is behind a new dramady for Israeli broadcaster YES.

Produced by Endemol Shine Israel, Fifty is an eight-part series created by renowned novelist and screenwriter Yael Hedaya, who has written for the acclaimed Israeli TV drama series “Betipul” (“In Treatment”).

Fifty tells the story of 49-year-old widowed screenwriter Alona Nachmias, played by Ilanit Ben-Yaakov who is struggling to raise her three children; 22-year-old Carmel, 17-year-old Yali and 11-year-old Shira.

Alona has two important goals to achieve before she turns 50. Firstly, to sign a development deal for a comedy series she wants to write about 50-year-old women. Secondly, to have sex. By the end of the season she achieves one of these.

Directed by award winning director Daphna Levine, one of the creators of “Euphoria” which was recently adapted by HBO, Fifty stars Ilanit Ben-Yaakov, Dudu Elharar, Guy Arieli, Ofri Prishkolnik, with a guest appearance by Guri Alfi.

Endemol Shine is the exclusive distributor of Fifty across all platforms and also has the rights to produce or license local versions of the show around the world.

Creator Yael Hedaya comments;

“Fifty is inspired and fuelled by the charged particles of my life as a writer and a single mother by choice, of three children. The single part was not by choice, but the kids were. Everyone admires me for my courage, but truth is I was probably just exploring new methods of self-destruction. When I turned 50 I decided to let nature do the job, so that I can sit back and enjoy being an aging dysfunctional parent.”

Amir Ganor, CEO of Endemol Shine Israel adds;

“Fifty is about a woman who would rather drop dead than embrace “The Change”, and who believes that characters that embrace things should not be on TV to begin with. “We saw the potential from the very beginning as Yael Hedaya encapsulates the internal conflicts of a time that often feels like the bad remake of adolescence, only this time there’s no one to rebel against. This darkly funny series will resonate with audiences anywhere and with such excellent Israeli talent both on and off screen, we are confident it will be a sure-fire hit.”

Earlier this year, award winning production company Endemol Shine Israel picked up a second International Emmy for Nevsu (Reshet). Forthcoming series from the prolific scripted producer include highly anticipated new dramas for YES, Dark Woods and Just for Today. Production is also underway for a second series of Queens, which is set to air on HOT in 2020 and the company together with WestEnd and United King are producing Valley of Tears, for IPBC, one of Israel’s biggest budget TV drama series set against the Yom Kippur War.

Led By Lars Blomgren, Endemol Shine Group’s non- English language offering saw 50 new series produced in 2018. Highly anticipated programmes coming up include Norway’s Beforeigners (HBO Europe), Spain’s The Idhun Memories (Netflix), Sweden’s Beartown (HBO Europe), India’s Bombay Begums (Netflix) along with Dutch adaptations of The Councilman and This is Us.

Recent shows include Germany’s Dark (Netflix), Spain’s Cathedral of the Sea (Antena 3/ TV3/ Netflix) and Matadero (Antena 3), France’s Insoupconnable (TF1), Guyanne (Canal +) and Ce soir-la (France 2), Italy’s While I Was Away (Rai 1) and Poland’s Our Century (TVP1).

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